Posted By empire On December 16th, 2019 In Uncategorized
Solution: Empire developed a strategy that involved targeting key legislators and forming a coalition with the beverage industry, convenience store owners and wholesale distributors. Our team performed comprehensive research on the health impacts, worked with respected scientists and healthcare professional, and prepared statements for several public hearings for Monster’s executives.
Result: Working behind the scenes Empire was able to assist the sponsor of the original legislation to pass a proative law aimed at educating the public on excessive consumption of caffeinated products. This program developed by Empire was replicated throughout the country on similar issues.
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